Can we please

normalize lube

in sex?

Normalize personal lubricant use with us.

We are calling on you to explore your own desire, to listen to what your body is saying, to communicate your desires openly and to use personal lubricant with confidence. After all, personal lubricant makes it easier for your body to become moist, which helps you enjoy a fulfilled love life. It’s why we offer premium personal lubricants that can help you on your journey to a more fulfilled sex life.

If you’re not already doing it, then it’s time to start now!


It’s in your hands!

Explore your body and

your desire!

As women, we often find that we take a back seat when it comes to sex and talking about sex. Or we wait and somehow expect our partners to figure out what it is we want.

But you are only the person responsible for your sexual wellbeing! Only you know what’s best for your body and your desire. Which is why exploring your sexual desires and your own body is such an important step on the road to a fulfilled sex life.

Who says that your body automatically produces natural lubricant when you’re aroused?

Dryness can be linked to your menstrual cycle or it could be that your mind is not getting turned on „quickly“ enough. It can also be caused by stress or hormones (due to pregnancy, childbirth or the menopause, for example). In fact, dryness can be caused by a wide range of factors. Which is why we want to get rid of any feelings of shame you might have about using personal lubricant. Personal lubricant is often – mistakenly – still considered a tabu. This stems from the stigma that women must have physical or emotional issues if their bodies do not produce enough natural lubricant. We can and want to change this. And we want to encourage women to feel confident enough to use personal lubricant whenever they want to. Using personal lubricant can benefit your mind and body by putting you under less pressure to produce natural lubrication.

67 % of women have experienced dryness in their intimate area

Speak openly about your desires and needs!

No one likes talking about problems. And when it comes to intimate subjects such as sex, dryness (and any related discomfort) or problems with our sex lives, we often feel ashamed too. This frequently results in uncertainty – with our own bodies and our own sexuality.

We want to encourage you to change this and to be confident enough to speak openly about your wishes and your (body’s) needs.

You know best of all what’s good for you and what your body needs. So you have to communicate this openly to your partner. Or you might want to talk to a doctor or friends. You’ll realise that you’re not alone and that others have also experienced some of the changes you’ve seen in your own body. You may even discover that these changes are more common than you think.

your Lube Game!

Personal lubricant can help support your wellbeing by allowing you to stop worrying about dryness. Use it with confidence to benefit your body and increase your desire.

If you’re not already doing it, then it’s time to start now!


„Sex was always unpleasant – it didn’t feel good and I often used to hope that it would be over quickly. Discovering personal lubricant was a revelation. It automatically means better sex for me. I hope that my experience can help others feel confident enough to use personal lubricant. It can really change your sex life.“

Sara, 25

Premium Lubricants by pjur

Still not sure if personal lubricant is for you?

10 reasons why you can feel free to use lube

We’ve drawn up a list ten factors that can help you enjoy a fulfilled love life and explain why you should feel confident to use personal lubricant – whenever you want.

Which lube is right for you?

Still not sure what personal lubricant is right for you? We’ve got five love formulas that should cover all your fantasies. You’ll find the right personal lubricant for your needs – we promise!

Masturbation - why you should do it

Solo sex isn’t just good for singles. It’s also an important step on your journey to a fulfilled sex life. It’s all about doing what you like. After all, you’re the only one who knows what’s best for your body and your desire.

Why should I use personal lubricant?

Personal lubricant moisturises your intimate area. It can stop pain caused by excessive friction from dryness, for example.

Personal lubricant is also the ideal accompaniment for your fantasies: From pleasurable foreplay through massages to masturbation with sex toys and anal play. You decide what’s best for you!

Can personal lubricant help with vaginal dryness?

Regular use of personal lubricant can help relieve the symptoms of vaginal dryness. pjur personal lubricants undergo multiples tests and are certified as medical devices. They are completely skin compatible and do not contain any flavourings or perfumes. This is why they are also recommended by gynaecologists to help relieve vaginal dryness.

Can personal lubricant be used with condoms?

Yes. All pjur personal lubricants undergo a condom test. So you can be sure that all pjur personal lubricants are also compatible with latex condoms.

What is the difference between water- and silicone-based personal lubricants?

pjur’s silicone-based personal lubricants provide long-lasting moisture and lubrication. They have a pleasant consistency and leave the skin feeling silky smooth, not sticky. They do not contain preservatives, are highly skin compatible and free from flavours and perfumes.

Water-based personal lubricants are absorbed into the top layers of skin and have to be reapplied more often when required. However, they are also easy to wipe off and suitable for use with all sex toys. They can also contain nurturing ingredients such as aloe vera.

Which pjur product should I choose if I regularly suffer from fungal infections?

For women who suffer from recurring fungal infections, we recommend products that do not contain glycerin as this ingredient can promote bacteria growth. Products here include our silicone-based pjur WOMAN or our water-based pjur WOMAN Nude.

Where can I buy pjur products?

Our products are available in online shops and in brick-and-mortar stores. You can buy them for example from our online shop, on Amazon, from (online) specialist erotic stores and specialist erotic retailers.

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